Who We Are

AudioTours was created to solve a set of very human frustrations that many people experience but rarely articulate.

Our founder has always loved history, culture, and storytelling — but accessing them hasn’t always been easy. Queuing for tours, uncertainty about how the technology works, whether the right language would be available, or how busy a venue might be often turned anticipation into anxiety. As someone with autism, the pressure of busy museums or stadiums could be overwhelming. Being able to plan ahead, understand the experience in advance, and use familiar tools like personal noise-cancelling headphones would have made a huge difference.

The second frustration was the fragmentation of the audio tour landscape. Too many venues relied on one-off apps or third-party solutions that offered inconsistent experiences, limited control, and little insight for venues themselves. For visitors, every visit meant downloading something new and relearning how it worked. AudioTours was designed to unify this experience — one familiar app for visitors, and a single, flexible platform for venues to manage their own tours, retain control, and shape the experience in a way that reflects their identity.

Another turning point came from seeing friends bring non-English-speaking family members to museums and cultural sites, only to find that no suitable audio tours were available. Incredible stories were being told — just not in a language everyone could understand. That gap felt unnecessary in a world where technology should make access easier, not harder.

Finally, COVID changed expectations entirely. Shared hardware became uncomfortable, queues felt riskier, and visitors increasingly expected to use their own devices. What had once been “nice to have” became essential.

These four experiences came together to form AudioTours.

Through conversations with venues and visitors alike, it became clear that almost everyone fits into at least one of these categories. People want to explore culture on their own terms — confidently, comfortably, and without friction.

The UK, and the wider world, has an extraordinary depth of documented history. Stadiums, museums, art galleries, and heritage sites all share a common goal: to tell their stories, to let people connect with detail, emotion, and meaning, and to help visitors leave with new memories.

AudioTours exists to bring those stories together in one place — for the culturally curious, for venues that care deeply about what they share, and for visitors who want to experience history in a way that feels inclusive, familiar, and human.

We believe AudioTours helps make that possible.